I laughed when my husband told me he was tired of losing business to his ex-partner.
They had run the HVAC company together for almost ten years, and he thought my husband wasn’t doing a very good job.
He decided to go off on his own, but he took a lot of the business with him. Although the equipment was an even split, the customers weren’t. My husband was left with a handful customers that were older. He knew he needed to get some help growing his business, so he said he was going to do some HVAC marketing. I knew he nothing about HVAC marketing, but I knew even less than he did. Our daughter came to the house one afternoon and said she was there to save his day. She quickly sat down and showed my husband the HVAC website she had created for him. She had set up some ads on Google and had what she called SEO in the ads and in the website. She had an email account she set up for the business, and people could sign up for information about the HVAC company through email, or through the website. She wanted to send notices to everyone who was in a ten mile radius of the HVAC company. My husband was blown away by the HVAC website, and asked who was going to maintain it? She kissed his forehead and told her daddy that she was his new business manager. Within six months, he had more business than he had with his partner, and he was hiring three more HVAC technicians.