An effective advertising campaign is pure gold for any business and that is why billions of dollars are spent every year on every imaginable product. A 30-second ad during the Super Bowl will cost over 5 million dollars promoting items like beer, snacks, soft drinks, fast food, and electronics. My question to those who pay for such things is: Why are you throwing so much money advertising products that everybody wants? I will still drink beer even though I have no chance of living the lifestyle of the people they show in the ads. I don’t need any funny commercial to tell me I enjoy a piping hot pizza delivered to my door and I know that the real counter person at any fast food establishment does not care if “I’m Lovin’ It,” or not. I just want my burger, fries, and sugar-laden soft drink. I will also bet that admen are getting well paid to crank out ads for these easy sales. My sympathies are with the admen who must think up clever ads for dull and unexciting products like HVAC and related products. It is easy to show a room full of attractive young people dressed to “the nines” while they sip on a brand of cola, but that concept does not work with HVAC filters. I’ll bet that the tuxedo clad “world’s most interesting man” who pitches one brand of beer could not convince anyone to buy the latest smart central HVAC unit. The creators of ads for HVAC are tasked with devising clever ways to convey the simple message that everyone needs a well-functioning heating and cooling system to stay comfortable all year round and not just at Super Bowl time.