There’s a niche for everything.
Have you heard that before? I never thought that it was true, because all you see on the internet is the same popular ideas spread over and over again.
I guess that’s because it’s the mainstream opinion, rather than promoting the niche interests that people secretly follow. I had a difficult time believing this myself until I created a social media following online for my HVAC task. I had no clue that my day job was worthy of a fan base. Apparently there is a significant interest in indoor air pollen levels control and management. When I became a heating and cooling specialist about 12 years ago, I never thought that air conditioners and furnaces were very interesting. I went into the Heating and A/C industry simply because it was a steady way to earn a paycheck and I love working with my hands. Several years into the air quality control specialist occupation, I randomly decided that it might be a great idea to take pictures of my A/C repairs while I was in the hot summer season. People often asked me how to repair and diagnose their own cooling systems, so I started snapping photos in the middle of our A/C repair tasks at residential homes. I would post them now and again on Instagram with a small caption about indoor air pollen levels management. Wouldn’t you know, that earned traction? Today, I have over a hundred thousand followers tune in to watch my correct heating and cooling repair tasks. I could almost quit my job, however then I would lose my air quality control niche.