There’s a niche for everything, have you heard that before? I never thought that it was true, because all you see on the internet is the same popular ideas spread over and over again.
But now I recognize that it is because it’s the mainstream opinion, rather than promoting the niche interests that people secretly follow.
I had a hard time believing this myself until I decided to create a social media following online for my respected job. I had no clue that my day job was worthy of a fan base, but apparently there is a significant interest in indoor air conditions control and management. When I became a heating and cooling specialist about 13 years ago, I never thought that a/cs and furnaces were very interesting. I went into the HVAC industry simply because it was a steady way to earn a paycheck and I enjoy working with my hands. Several years into the air quality control specialist occupation, I randomly decided that it might be a good method to take pictures of my A/C repairs while in the warm summer time season. People often asked me how to service and diagnose their own cooling systems, so I started snapping photos in the middle of my A/C service jobs at residential homes. I would post them now and again on Instagram with a small caption about indoor air conditions management. Wouldn’t you know, that acquired traction? Now, I have over a thousand followers tune in to watch my respected heating and cooling service jobs. I could almost quit my day job, but then I would lose my air quality control niche.