I know I needed to do more.
I have always loved being my own boss. Not to say that it doesn’t have it’s challenges. There are plenty of days where I think the stress of running my HVAC business will simply make my head implode. But, I persevere because I love my community and I love what I do for a living. It is great to feel like a part of the business community after so many years of struggle. There were many fitful turns when I was starting out. While I was a licensed and professional heating and cooling expert, I wasn’t so expert in how to run a business. The worst thing about those early years was that I was always attempting to solve every problem by myself. I just thought that was what a small business owner did. This led to a lot of missed marketing opportunities among other things. I was always sort of half convinced about marketing anyway. It seemed that the majority of my business was being driven by my reputation. However, I did have some small print ads locally. I even went so far as to have a website built in the early days of the internet. But, that online presence was next to nothing. It basically was an electronic billboard and nothing else. I know I needed to do more. My first step was to find a professional online marketing company who could guide me through the world of digital marketing. They designed an online marketing campaign that included a brilliant redesign of my once feeble website. In just the first month, I have seen a 25 percent rise in web marketing traffic.
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