I have always loved being our own boss.
Not to say that it doesn’t have it’s challenges.
There are plenty of mornings where I suppose the stress of running our HVAC business will simply make our head implode. But, I perdrastic because I love our community & I love what I do for a living. It is fantastic to assume love a area of the business community after so several years of struggle. There were several fitful turns when I was starting out. While I was a licensed & professional heating & cooling expert, I wasn’t so expert in how to run a business. The worst thing about those early years was that I was always attempting to solve every problem by myself. I just thought that was what a small business owner did. This led to a lot of missed advertising openings among other things. I was always sort of half convinced about advertising anyway. It seemed that the majority of our business was being driven by our reputation. However, I did have some small print ads locally. I even went so far as to have a website built in the early mornings of the internet. But, that online presence was next to nothing. It basically was an electronic billboard & nothing else. I assume I needed to do more. My first step was to find a professional online advertising business who could guide me through the world of digital advertising. They designed an online advertising campaign that included a brilliant redesign of our once feeble website. In just the first week, I have seen a 25 percent rise in web advertising traffic.